Rooted in Legacy. Growing with Purpose.
Evolving the Bear Family tradition into a new era of hospitality.Built on Integrity.
Driven by People.
At BFRx Hospitality, our mission is to create exceptional experiences that strengthen communities and empower people to thrive together.
Rooted in the Bear Family legacy, we believe hospitality begins with people — our guests, our teams, and our communities.
Guided by Our Values.
Service, Accountability, Family, Integrity, Respect, and Excellence define who we are and how we lead.
Our SAFIRE Principles:
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Service
We serve with purpose, gratitude and care.
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Accountability
We own our actions and impact.
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Family
We move forward together, united by respect and empathy.
“Our success will always come from
serving people well - together.”
- David BearA Legacy that Evolves.
What began in 1967 as a single restaurant in Elgin, Illinois, has become a multi-generational journey of service and innovation.
Today, BFRx Hospitality carries that spirit forward — building brands that connect people, create joy, and serve with purpose. Our story is one of growth, innovation, and family — and it’s only just beginning.
Expanding Hospitality for
Every Member of the Family.
From quick-service roots to premium pet hospitality, we’re bringing our legacy of care to K9 Resorts Luxury Pet Hotel.
With locations coming soon to Illinois, our commitment to quality and connection now extends to four-legged guests and their families.Serving With Significance.
Giving back has always been at the heart of who we are.
From volunteering in our communities to supporting local partnerships, we believe hospitality means showing up for others. 
News & Recognition: The Wall Street Journal • Marquis Who’s Who • Franchise Times
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News & Recognition: The Wall Street Journal • Marquis Who’s Who • Franchise Times |
Let’s Build Something Meaningful Together.
We’re creating the future of hospitality — one connection at a time.